The official Amazon Prime Day date is June 21 and 22, according to a press release from Amazon today. You've got the green light to go on a buying spree this month.
June 21 is when we'll see Prime Day deals start to roll in, and it'll be another 48-hour marathon of discounts on almost everything that Amazon sells: electronics, home goods, and of course Amazon-created products like Echo, Kindle and Fire TV.
Amazon Prime Day has become a mini Black Friday and Cyber Monday, all rolled into one and contained on exclusively on Amazon's website. Of course, it only lasts 48 hours and it's only open to Amazon Prime members.
Here's how to take advantage of the forthcoming Prime Day deals and what to expect.
Amazon Prime Day date and time
The Amazon Prime Day date is happening earlier in the year than ever, but the time hasn't changed: Prime Day deals will go live at midnight on June 21 (that's 3am EDT / midnight PDT in the US, and midnight BST in the UK).
As you mentioned, the breadth of deals will last for 48 hours, but as we've all learned about: some items may sell out well before that time. Often the best deals so within a few minutes, especially when popular Amazon Lightning deals go live.
The June 21 start time is a switch for everyone. Amazon Prime Day is routinely in July, although last year's date was delayed to October 2020 due to the pandemic and really kicked off the retail industry's Black Friday and Cyber Monday season.
With Amazon Prime Day 2021 shifting the date to the end of June, we now have a proper mid-year buying event before doing it all over again at the end of November.
What will be on sale for Amazon Prime Day?
Amazon Prime Day 2021 will consist of more than two million deals worldwide and will occur in 20 countries, including the US, UK, Australia and even China.
That's a lot of deals, and Amazon, like proper hype man, is already offering discounts in the lead up to Prime Day. In the US, for example, it's discounting JBL headphones starting today and slashing prices across Fire TV sets, now prices from $99.99 (HD 24-inch) to $219.99 (4K, 43-inch). Free for Prime members for a limited time is the game Battlefield 4 and Audible memberships are going for 50% off.
Of course, most of the blockbuster deals won't be revealed until Amazon Prime Day starts on June 21. But we do know that the company likes to put its own tech on sale during the deals marathon.
Specifically, you can expect either new sales or continued discounts on the Amazon Fire Stick 4K, Amazon Echo Dot, and the Amazon Echo Show (all of these are already at a discount). Kindle e-readers and Amazon Fire tablets are always on sale for their cheapest prices, too.
Apple is routinely another big winner every Amazon Prime Day; iPads and AirPods deals are often down to their cheapest prices – until Black Friday. In other words, you shouldn't put off buying tech unless you want to wait for another five months. With that said, Amazon Prime Day end at 11:59pm PDT (11:59 BST in the UK).
How to get a jump start on Amazon Prime Day
The best way to shop for Amazon Prime Day discounts is to have that Amazon Prime membership at the ready. In fact, it's required. You can sign up for a 30-day free trial right now to take part of the sales event. Otherwise you won't be able to get all of the deals.
Amazon often incorporates Alexa, its smart home speaker AI into the deals marathon, offering exclusive information on deals if you talk to your Amazon Echo.
TechRadar will continue to update you on the Prime Day deals that become available before and during Amazon Prime Day, and we'll list when and where to find everything in stock for the cheapest prices.
As most of the world exits lockdown, retailers and manufacturers are gearing up for a buy season, and they're eager for you to be in the mood to buy again. Attaching deals to everything isn't a bad idea.
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