The end of financial year sales form one of the biggest shopping events in Australia, and tax-time deals are already filling our screens. This EOFY, we’re seeing solid smartphone discounts on the iPhone 12 and the Google Pixel 5. If you’re after a brand-new laptop for home or work, the stunning Dell XPS 15 has been discounted by just over 30%, the kind of price drop we’ve never seen before.
Some very cheap headphones from the likes of Jabra and Samsung are also on sale for some of the lowest prices we’ve seen to date, proving that EOFY sales can offer some of the best discounts of the year.
For the gamers looking for fresh kit, the maker behind our favourite gaming chair has also kicked off its EOFY sale. Secretlab has cut the price on its range of excellent chairs, so you can have the best seat in the house for less.
We know it can be a lot to trawl through, but excellent deals can be found if you know where to look. That’s where the Australian TechRadar team comes in – we’ll be on hand during EOFY sales to help you hunt down the best bargains on electronics over the month of June, and we’ll list all our finds right here.
EOFY 2021: quick retailer links
- Amazon: big savings on Amazon devices, electronics and kitchen gadgets
- Bing Lee: EOFY deals on kitchen appliances, TVs and more
- Dell: save up to 45% on laptops and up to 35% on monitors
- HP: get a bonus gift card up to AU$300 with selected laptops
- Lenovo: save up to 45% on a range of laptops
- Microsoft: get up to 15% off Surface products
- Secretlab: nab up to AU$150 off gaming chairs
- Telstra: save up to AU$200 on selected iPhones
- The Good Guys: EOFY savings on laptops, TVs and more
EOFY 2021: best tech deals
Laptops & PCs
Dell XPS 15 (9500) | i5 / 16GB RAM / 512GB SSD | AU$2,899 AU$1,887 on Dell (save AU$1,012)
We can’t remember ever seeing the stellar Dell XPS 15 available at 30% off, but that’s exactly what this is. This laptop is powerful, stylish and light enough to carry around should you need to. Under the hood is a 10th-gen Intel i5 processor and 16GB of RAM. The 15-inch display has barely any bezels, and we found the speakers to be excellent in our review. To get the full discount, be sure to enter LOVEKEANU at checkout.
Surface Laptop Go for Business | from AU$1,189.15 at Microsoft (15% off)
The Surface Laptop Go is an affordable laptop that doesn’t cut corners, and it doesn’t make the same compromises as similarly-priced devices. It looks and feels premium, with a lovely display and very comfortable keyboard. As the Business version, it comes with Windows 10 Pro and Microsoft’s ‘Advanced Exchange’ program, so you’ll be immediately eligible for a replacement device if you run into trouble. All models are discounted by 15%, which you can configure with a 10th-gen Intel Core i5 chip and solid-state storage up to 256GB.
Surface Book 3 for Business | from AU$2,379.15 at Microsoft (15% off)
The Surface Book 3 is one part laptop, one part tablet. It has one of the best displays and keyboards we’ve tested to date, and the overall design is gorgeous. As the Business model, it’s equipped with Windows 10 Pro, which includes enhanced security and single sign-on. The range is outfitted with 10th-gen Intel Core i5 and i7 processors, and all configs are now 15% off. There are even Nvidia GPUs available for creatives looking to do design work.
[EBAY PLUS EXCLUSIVE]
Apple MacBook Air (M1, 2020) | M1 / 8GB RAM / 256GB SSD | AU$1,499 AU$1,349.10 at Wireless1 eBay (save AU$149.90)
Our pick for the best laptop in Australia is now available with a small but sweet discount – an uncommon sight for Apple products. The 2020 edition of the MacBook Air saw a big upgrade to its internals, as it ditched the Intel chips for Apple’s own custom-built processor – the M1. The result is better performance and a longer battery life. This discount is available to eBay Plus members through Wireless 1’s eBay store, just enter the code PLUSFLASH10.
Gaming
Secretlab Titan | AU$599 AU$564 on Secretlab (save AU$35)
The Secretlab Titan is our number one pick for best gaming chair. It’s built well with premium materials, so it feels nice and sturdy. It’s incredibly comfortable too, and comes with a larger seat than the Omega below. Secretlab has taken AU$35 off its Titan chair in a range of colours, including the SoftWeave fabric model. If you go all out with Secretlab’s leather version, it’s discounted by AU$150.
Secretlab Omega | AU$549 AU$514 on Secretlab (save AU$35)
For a slightly cheaper Secretlab gaming chair, there’s the Omega model. It comes with plush neck and lumbar pillows made of memory foam for ultimate comfort. The seat is a little smaller than the Titan above, but it should suit most people just fine. You can now save AU$35 on the PU Leather and SoftFabric models, or move up to a luxe leather seat and save AU$150.
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Smartphones & tablets
[EBAY PLUS EXCLUSIVE]
Samsung Galaxy Tab S7 (128GB, Wi-Fi) | AU$1,049 AU$719.10 on The Good Guys eBay (save AU$329.90)
If you’re searching for a tablet, this Galaxy Tab S7 is heavily discounted. It has a premium build and a gorgeous 11-inch, 120Hz display, making it one of Samsung’s finest tablets yet. It’s compact size makes it easily portable, whether you want to use it for note taking, sketching or watching Netflix on the go. You’ll need to be an eBay Plus member to score this discount, just enter the code PLUSFLASH10 at checkout.
Google Pixel 5 5G (128GB) | AU$999 AU$799 at JB Hi-Fi (save AU$200)
Available in two different colour options – Just Black and Sorta Sage – the Google Pixel 5 is perhaps one of the most affordable flagships from a big brand. And it's cheaper still this EOFY at JB Hi-Fi, with the retailer shaving AU$200 off the RRP of this pretty good Android 5G-capable handset.
Google Pixel 4a 5G | AU$799 AU$549 at Telstra (save AU$250)
The Google Pixel 4a 5G is essentially the ‘lite’ version of the Pixel 5. While its camera capabilities didn’t wow us as much as Pixels from the past, we did think it took better video. We are fans of its clean Android interface, and it has good battery life for a Pixel phone. Telstra is offering the device for just AU$549 when you pair it with a plan, and you have the choice buying the phone outright, or paying it off over 12- or 24-months.
iPhone 12 (64GB) | AU$1,349 AU$1,149 on Telstra (save AU$200)
Telstra is joining in the EOFY sales by offering AU$200 off the iPhone 12. You’ll have the choice of buying it outright or signing up for 12- or 24-month repayments, but to be eligible for the deal, you’ll need to pair the device with a Telstra mobile plan. Telstra’s plans come with no lock-in contract though, so in theory, you should be able to switch telcos anytime (provided you pay off the device). You can also save AU$200 on the iPhone 12 mini.
iPhone 12 Pro (128GB) | AU$1,699 AU$1,599 on Telstra (save AU$100)
If you want more premium features, you could consider moving up to the iPhone 12 Pro. Telstra has knocked AU$100 off the device, but again, you’ll need to pair it with a Telstra plan to be eligible. While AU$100 off isn’t much, it’s not a bad deal for this feature-rich phone. Available outright, or on a 12- or 24-month contract.
Audio
Jabra Elite 65t | AU$119 from AU$78 on Amazon (save AU$41)
The Elite 65t are an older model of Jabra's true wireless earbuds, and now they're available from just AU$78 on Amazon. It's the cheapest the earbuds have ever been, and they come with balanced sound quality, good battery life and a sleek design. The black set is now AU$78, while the gold are slightly more at AU$79. If you'd prefer the sweat-resistant version of the Elite 65t, the Jabra Elite Active 65t is down to just AU$98 in blue and AU$99 in red.
Samsung Galaxy Buds Plus | AU$299 AU$125.30 on Amazon (save AU$173.70)
The Buds Plus come with an 11-hour battery life, support for iOS users and a dual-driver design that results in better sound quality compared to the original Galaxy Buds. The earbuds don’t have noise cancellation tech, which could be a dealbreaker for some, but what the Buds Plus offer instead is a price point that’s easy on the wallet. Available for just AU$125 in the black colour option.
TVs
[EBAY PLUS EXCLUSIVE]
LG 55-inch BX OLED TV | AU$1,995 AU$1,795.50 at The Good Guys eBay (save AU$199.50)
The BX is one of the most affordable options in LG’s OLED range. It emits bright whites, deep blacks and vibrant colours, and overall the picture quality is impressive. It lacks HDR10+, and we did experience motion blur in our review, but if these aren’t important to you, it’s a great option. We’ve found it cheapest at The Good Guys’ eBay store – eBay Plus members just need the code PLUSFLASH10 to redeem.
Smart home
[EBAY PLUS EXCLUSIVE]
Apple TV 4K (2017, 32GB) | AU$184 AU$165.60 on The Good Guys eBay (save AU$18.40)
Apple has just come out with a newer model Apple TV 4K (2021), so this 2017 version is now on clearance at many Australian retailers. If you’re keen to save some cash, we found it cheapest at The Good Guys’ eBay store, though it’s only available to eBay Plus members with the code PLUSFLASH10. The improvements in the newer model are a faster processor and a better remote, but this is a good AU$100 less.
[EBAY PLUS EXCLUSIVE]
Google Nest Wifi (2 pack) | AU$399 AU$323.10 on The Good Guys eBay (save AU$75.90)
A number of Australian retailers have put the Google Nest Wifi on sale, but the cheapest we can find it is at The Good Guys’ official eBay store. Google’s Nest Wifi is a home mesh networking system that also doubles as a smart speaker. It’s simple to use and looks good enough to place in open areas, bettering your chances at faster, stronger Wi-Fi throughout the house. This deal is exclusive to eBay Plus members with the code PLUSFLASH10.
Cameras
Sony A7R IV (body only) | AU$5,999 AU$4,045 at Ted's Cameras (save AU$1,954)
It’s the king of high-res full-frame mirrorless cameras and all that performance and quality comes at a steep price. Sony's own price tag is six grand, but head to Ted's Cameras and you can score it for a whole lot less than that. To pocket the full saving, you’ll need to redeem AU$500 via Sony’s cashback offer.
Appliances
[EBAY PLUS EXCLUSIVE]
Dyson V7 Cord-free | AU$599 AU$339.30 on The Good Guys eBay (save AU$259.70)
This is an older model Dyson, but that also means it’s one of the brand’s most cheapest handsticks. You can expect up to 30 minutes of suction from the V7, while you’ll only get about 10 minutes of battery if you use its highest power setting. Dyson has discounted it, but eBay Plus members will save even more by purchasing through The Good Guys’ eBay store with the code PLUSFLASH10.
Dyson V8 Animal | AU$699 AU$599 on Dyson (save AU$100)
It's not a huge discount, but if you'd really like to get your hands on a Dyson without having to spend top dollar and want something with a bit more oomph than the V7 listed above, then consider the V8. It's powerful, great on carpets with pet hair and will carry on purring for a top of 40 minutes each charge. This particular model ships with one motorised cleaning head and four additional attachments.
EOFY 2021 sale: what and when is it?
Australia’s end of financial year is June 30. That means, from July 1 to the end of October 2021, individuals and businesses will need to file their tax returns with the Australian Taxation Office (ATO).
Prior to that, retailers will be racing to shift old stock to make way for fresh items, and they’ll be slashing prices on plenty of products – which could be tax deductible if you use them for work-related purposes.
Australia’s EOFY sales traditionally begin June 1 and end on June 30, although many retailers tend to jump the gun, offering a few tempting discounts to lure shoppers in towards the end of May. The best EOFY offers will arrive in June though, and not all retailers will have month-long sales.
We’ve found that offers often change through the month, so you’ll need to keep checking back in to see if what you’re after has seen a price drop.
EOFY 2021 sale: deal predictions
If you’re looking to save some money on electronics during Australia’s EOFY sale, you’ve come to the right place. We’ve been following tax-time deals for a few years now and can safely predict what you can get for a cheaper price.
So, what kind of tech can you find during EOFY sales in Australia? Plenty. From computers to gaming gear, the best flagship smartphones to noise-cancelling headphones. Here are our predictions for EOFY 2021:
Laptops, PCs & peripherals
Computing gear are some of the most popular items that’s purchased during EOFY. Manufacturers such as Microsoft, Lenovo, Dell and HP will host sales on their sites, but you’ll also be able to grab laptops and desktop PCs from major retailers as well, with average discounts of about 15% to 20%. You’ll be able to snag bargains on accessories as well, with printers, keyboards, mice and SSDs – maybe even those elusive RTX 3000-series GPUs – all going on sale during this time.
Gaming
From Nintendo to Sony and Microsoft – there were plenty of deep discounts on gaming gear last year, but we’re not so certain about 2021. The current-gen PS5 and Xbox Series X are in short supply and often out of stock, so it’s highly unlikely we’ll see them for less. On the other hand, the Nintendo Switch and Switch Lite could see some cracking deals (and keep an eye out for bundles too). There’ll also be some blockbuster gaming titles available for cheap if you’d like to expand your gaming library.
Smartphones & tablets
Good smartphone discounts are few and far between throughout the year, but there can be decent deals to consider during EOFY if you’re looking to upgrade your handset. Last year saw some great discounts on Samsung’s then-flagships, so if you’re an Android user, you may be able to score a new phone without having to pay full retail price. It’s also a great time to pick up a discounted tablet as well – particularly iPads – and they’re often tax deductible if you use them for work.
Home entertainment & personal audio
There were plenty of TVs, sound bars and speakers on sale during the last couple of EOFY sales, and we don't expect that trend to change any time soon. And with some excellent 4K smart TVs already seeing price drops outside of big sales, we're looking forward to seeing how much more affordable they'll be during 2021 tax-time.
Portable Bluetooth speakers and headphones will be discounted as well. We’re expecting to see deals on the top-notch Sony WH-1000XM4 headphones and the Bose Noise Cancelling Headphones 700. We may also get surprised by a rarer discount on the Apple AirPods. While discounted prices may not match Black Friday offers, tax-time deals still see a decent chunk of change saved on premium products.
Cameras
The EOFY sales are also a great time for photographers – beginners, pros or hobbyists – to grab the latest gear. Last year saw plenty of cameras go on sale, particularly from Nikon. We also saw action cameras from GoPro and DJI drop in price last year, so keep your eyes peeled for excellent bargains. Sales on DSLRs, mirrorless snappers, compacts and more are highly likely to see a discount, or if you’re happy with the camera body you already own, we’re expecting lenses, tripods, bags and SD cards to see some decent price drops as well.
Smart home devices
Smart gadgets can now be found for every room in the home – from smart lights to smart security systems, and the speakers and displays to control them all. Amazon discounted its Echo range of smart speakers last year and we're quite sure that will happen again, along with the other smart devices found on Amazon, such as Philips Hue smart lights. You’ll also find plenty of retailers offering discounts on Google's range of smart speakers and displays.
Home appliances
If the appliances in your home are looking a little out of date, the EOFY sales will help you save plenty on the brand-new appliances you want. You can expect to see bargains on Dyson vacuum cleaners, robovacs, fridges, dishwashers, washing machines and plenty more. Retailers such as Myer, David Jones and Peter's of Kensington will certainly have sales, where you could find great deals on smaller kitchen appliances too.
EOFY 2021 sale: best offers from last year
To get an idea of what to expect in 2021, let's take a look at what was on offer last year:
Razer Blade 15 Advanced Model | i7 / 16GB RAM / 512GB SSD / RTX 2070 | AU$3,599 (save AU$1,000)
There was a huge packet to save on this dream gaming machine. The series is rated by our colleagues at PC Gamer as one of the best gaming laptops you can buy, making this steeply discounted Razer an absolute steal at the time.
Dell XPS 13 (9300) | i7 / 8GB RAM / 512GB SSD | AU$2,399 (save AU$600)
In addition to gaming laptops, we saw plenty of discounts on premium machines, such as this Dell XPS 13. This powerful configuration was a fairly new model at the time, but it was still available with a 20% price drop from Dell. Take that as evidence that it’s not just older tech discounted during EOFY sales.
Samsung Galaxy S10 Plus (128GB) | AU$999 (save AU$300)
Last financial year, this Samsung S10 Plus was knocked down just shy of the AU$1,000 mark by Amazon. Samsung has now released its S21 family of flagships, so there’s a decent chance we’ll see the S20 series on sale this June.
Bose Noise Cancelling Headphones 700 | AU$469 (save AU$130)
These excellent noise-cancelling headphones were 20% off during last year’s EOFY sales. We’ve since seen the Bose 700 drop as low as AU$359 during Black Friday in 2020, which could be a promising sign of what’s to come this June.
Sonos Playbar | AU$759 (save AU$240)
This is one of our favourite soundbars, and it usually doesn’t come cheap. But last financial year, Amazon slashed AU$240 off the excellent soundbar, making it a little more tempting to update your home entertainment setup.
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